How to come up with a brand name: The ultimate guide

A good brand name is crucial for establishing a company's identity and evokes immediate recognition and emotional response, much like how the names of famous individuals can convey specific ideas. Effective brand names are memorable, easy to spell and pronounce, evoke emotion, and are timeless. Memorable names often use techniques like repetition or acronyms, as seen with brands like Coca-Cola and AT&T, to stick in consumers' minds. Straightforward names facilitate global appeal, avoiding linguistic complications, exemplified by brands such as Amazon and Uber. Emotional resonance is key, as demonstrated by Nike's association with victory and athletic achievement, while timelessness ensures a brand's enduring relevance, avoiding transient trends and focusing instead on universal values and concepts.