How to build a landing page design system

Fast-growing companies are achieving significant success by creating personalized landing pages to enhance conversion rates, improve SEO, and support marketing campaigns, though the cost can be a deterrent. To address this, some companies, such as Intercom, have developed custom tools for building landing pages at scale. However, it's possible to create an efficient landing page design system without extensive engineering resources by utilizing a content management system (CMS) like Webflow. This process involves six steps: designing content, creating collections in the CMS, designing the landing page, connecting collection fields, and publishing the site. The guide emphasizes using essential elements such as a hero section, call-to-action, and solution overview while allowing for flexibility in design to suit business needs. The CMS serves as the engine for storing and managing page assets, offering a streamlined method to produce and publish bespoke landing pages quickly and efficiently, thereby maximizing marketing efforts without the typical high costs.