How to build a freelance website that actually drives leads

Building a website that effectively converts visitors into leads involves a strategic application of best practices, primarily through rigorous A/B testing. Key elements to test include headlines, calls to action (CTAs), form fields, and overall page design, with a focus on changing one variable at a time to accurately measure impact. Tools such as heat-mapping software, Google Analytics, and A/B testing platforms like Optimizely can aid in these evaluations. Additionally, converting blog readers into leads can be enhanced through the use of ads, such as drop-downs or page takeovers, although these must be balanced against user experience considerations. Sidebar and banner ads, while less intrusive, should also be tested for effectiveness. It's crucial to use tagging methods like Google’s Campaign URL Builder to track the performance of different strategies and refine them accordingly.