How to bring Webflow to your company: an in house designer's guide

The article explores the benefits and process of migrating Getaround's marketing website to Webflow, a no-code platform, to overcome challenges related to limited engineering resources and outdated web design. Initially, Getaround's marketing pages required engineering support for updates, which was problematic as the company grew and its web goals expanded. The migration to Webflow was implemented through a strategic, step-by-step approach, beginning with stakeholder buy-in and trial runs on lower-risk pages to demonstrate Webflow's capabilities. This transition allowed for quicker production times, smaller team requirements, and improved business metrics such as conversion rates and SEO performance. Key steps included assembling a dedicated team, selecting appropriate pages for migration, and designing with Webflow's capabilities in mind, while avoiding extensive custom code to maximize the platform's advantages. The success of the migration was evidenced by increased page launches and better search traffic, demonstrating the platform's potential to streamline website updates and empower non-coders to manage web content effectively.