How to adjust your SEO marketing strategy as your business grows

Investing in search engine optimization (SEO) is a powerful strategy for businesses aiming to grow by enhancing their online visibility without heavily relying on social media algorithms or paid advertising. SEO is distinct because it targets user intent, capturing the interest of individuals actively searching for solutions. An effective SEO strategy involves understanding the customer's search journey, which can be broken down into stages: problem aware, solution aware, product aware, and most aware. The recommended approach is to develop content starting from the bottom of the funnel upward, beginning with foundational elements like website settings and progressing through to content that helps users understand and utilize the product, ultimately reaching stages that demonstrate why the product is the best choice. The strategy emphasizes building a strong foundation with branded content before moving to non-branded, high-traffic content, thereby ensuring conversions accompany increased traffic. This structured method allows businesses to create a comprehensive SEO marketing plan that not only enhances visibility but also drives revenue by aligning content with different levels of customer awareness.