How the marketing team at CoLab launched an ABM campaign in one day with Webflow

CoLab, a company focused on revolutionizing collaborative design for engineering teams in the mechanical design industry, has embraced a test-and-learn approach to drive its marketing efforts and demand generation campaigns. Under the leadership of MJ, the marketing team swiftly implemented messaging for demand generation campaigns within three weeks of her joining, highlighting their commitment to experimentation and optimization. CoLab's marketing strategy is heavily anchored in storytelling and emphasizing customer value, particularly crucial in challenging economic conditions, as they aim to demonstrate a strong return on investment to prospective clients. Despite the challenges of measuring the ROI of product marketing, MJ views it as inseparable from demand generation. The company leverages its visual identity to clarify its unique solutions in the engineering software market, while also pushing creative boundaries, particularly on social media. This focus on innovation and speed has resulted in the team of five marketers producing over 200 ads in less than nine months, a feat recognized by Ky Shaw, founder of DemandOS, a demand generation agency collaborating with CoLab.