How switching to Webflow transformed LOOK Digital Signage’s business

The implementation of Webflow has significantly transformed the management of the marketing website for a digital signage software company, primarily serving small and medium-sized businesses across various industries such as retail and healthcare. Previously reliant on engineers for website updates, the marketing team can now independently create and update content using Webflow's visual development platform, reducing costs and allowing engineers to focus on product development. This shift has accelerated the marketing team's workflow, enabling rapid content creation without needing technical expertise, while also improving site performance, SEO, and user experience. Webflow has facilitated localizing the site for global markets, enhancing SEO, and incorporating best UX practices, ultimately contributing to the company's long-term growth by allowing the team to focus on marketing goals and innovate swiftly.