How no-code empowers Upwork to spring into action during times of crisis

Following the invasion of Ukraine by Russian forces, Upwork swiftly implemented a multi-part relief campaign to support its community of freelancers and clients in the region. Recognizing their significant presence in Eastern Europe, Upwork prioritized monetary donations by contributing $1 million through DirectRelief and pledged to match up to $100,000 of employee donations. The company introduced new platform features, such as a peer-to-peer donation system allowing users to financially support Ukrainian freelancers without expecting work, and ensured Job Success Scores remained unaffected by the crisis. Additionally, Upwork expedited payment processing and enabled freelancers to communicate their safety status with clients. To raise awareness, they launched a marketing campaign and landing page using Webflow, a no-code tool they had previously utilized during the COVID-19 pandemic. This quick adaptation demonstrated Upwork's ability to leverage technology for rapid response, enabling them to effectively support their community during the crisis.