How Correlated scales their marketing efforts with Webflow

Correlated, founded in 2020, utilizes real-time behavioral data to optimize sales strategies by identifying customer readiness for upgrades or expansions, and it has chosen Webflow as its marketing website platform due to its flexibility and robust content management capabilities. Breezy Beaumont, Head of Growth and Marketing, spearheaded a redesign of the website, emphasizing the importance of Webflow's collections feature, which allows for managing diverse content types like blogs, resource centers, and podcasts without additional plugins. As a high-growth startup, Correlated values Webflow’s adaptability for quick updates and content changes, enabling their small in-house team to efficiently scale the website without relying on external vendors. The use of Webflow Symbols allows them to update content elements across multiple pages simultaneously, facilitating easy adaptation to evolving product positioning and feature rollouts.