How artist collective Meow Wolf’s website complements their immersive venues

Meow Wolf, an arts collective founded in 2008, has expanded from its original location, House of Eternal Return in Santa Fe, to new venues such as Omega Mart in Las Vegas and an upcoming site in Denver. Geet Jacobs, the Director of Digital Ops at Meow Wolf, has been instrumental in bringing the collective's immersive art experiences online. With over 22 years of web development experience, Geet initially built a team to create a custom website using React and graphQL, which proved to be resource-intensive. Seeking a more efficient solution, Geet turned to Webflow, supported by contract developer Aaron Grieve, which allowed a rapid site rebuild in a month, compared to a year with a larger team using WordPress. The site now incorporates visual prototypes from Figma and creatively blends no-code and custom code elements, such as alternating project page layouts and a customized video player, to maintain the distinctive Meow Wolf brand experience online.