How a website redesign helped Shipwell unlock greater digital potential

Shipwell, an Austin-based company focused on enhancing supply chain efficiency, embarked on a transformative journey to redesign its website, driven by the need for better marketing autonomy and improved user experience. Under the leadership of CMO Karen Sage, the marketing team faced challenges with their previous WordPress site, which was cumbersome and restricted their ability to make updates, leading to a disjointed brand experience. Seeking a solution, Shipwell partnered with Veza Digital, a Webflow Enterprise Partner, to migrate their site to Webflow and create a modern, interactive web presence. This collaboration allowed Shipwell to reimagine its digital landscape, resulting in a sleek user interface, enhanced navigation, and new interactive features such as an ROI calculator and partner portal. The redesigned site not only improved the customer experience but also energized the internal team, boosting morale and enabling faster implementation of campaigns. Looking to the future, Shipwell is poised to leverage its upgraded website to make data-driven decisions and continuously enhance user engagement as part of its growth strategy.