Breaking the illusion of completeness

Scrolling has become an intuitive part of web design, rendering the old concern of keeping content "above the fold" less critical, as supported by a Nielsen Norman Group report indicating that users spend 57% of their page-viewing time above the fold and 74% within the first two screenfuls. While minimalism in design can highlight content by using negative space, it risks creating a false bottom where users may mistakenly think there's no more content to see. To address this, designers can use visual cues like partial images or text slices to indicate more content below, as seen in examples such as Mathieu Levesque's photography portfolio and Thrasher magazine's layout. Subtle graphic cues like lines or animated icons, exemplified by designs from Land Life Company and André Givenchy, as well as text prompts like NOHAU's call to action, effectively guide users to continue scrolling and exploring the site.