Blue people and long limbs: How one illustration style took over the corporate world

Corporate Memphis, a contemporary design style characterized by its rubber-limbed, brightly colored human figures, has become a prominent yet polarizing force in corporate design, sparking both criticism and appreciation. Often derisively nicknamed "Globohomo" or "Big Tech Art Style," this style is rooted in a rich history of art and design, drawing inspiration from the 1980s Memphis Group known for its bold, colorful, and geometric aesthetics. Despite the backlash, the creators of Corporate Memphis infused thoughtfulness into its conception, blending influences from various art movements, including Bauhaus, Art Deco, and Modernism, to develop its distinct, minimalist, and whimsical appearance. The style's rise reflects societal trends and nostalgia for the past, while its criticism highlights broader issues within corporate culture and design perceptions. Designers like Yukai Du and Alice Lee have found inspiration in earlier artistic styles, integrating elements from artists like Mary Blair and Charley Harper to create illustrations that are both relatable and reflect a balance of simplicity and expressiveness.