B2B lead generation: 8 strategies to surpass your sales targets

B2B lead generation is a strategic process aimed at capturing the interest of other businesses and converting them into paying customers, a crucial step in the B2B sales funnel. It involves introducing a brand to target companies, collecting potential clients' information, and nurturing relationships through personalized marketing efforts. Unlike B2C leads, B2B leads target company professionals, requiring different approaches such as customer referrals and content marketing to establish thought leadership. Leads are typically classified into marketing-qualified leads (MQLs), who show passive interest, and sales-qualified leads (SQLs), who actively engage with a product. The B2B lead generation process involves identifying an ideal customer profile, creating compelling content, capturing and qualifying leads, and engaging them with tailored marketing strategies to convert them into clients.