A marketer’s guide to SEO in Webflow

In 2017, the author decided to migrate their website from WordPress to Webflow, driven by a desire to simplify their toolset and improve SEO without relying on numerous third-party plugins. Initially apprehensive about potential ranking losses, the migration surprisingly led to improved search rankings, sparking an exploration into Webflow's capabilities. The author, now working at Webflow, highlights its advantages for marketers, such as the ability to create and manage SEO-friendly websites independently, without needing development teams. Webflow offers features like responsive design, schema markup integration, meta title and description editing, robust 301 redirect management, and image alt tag editing, all of which aid in creating optimized sites. The platform's enterprise-grade hosting ensures fast, reliable performance, while advanced features like canonical tags, reverse proxy setups, and advanced publishing options provide further SEO enhancements. Webflow's serverless design and high uptime contribute to its reputation as a powerful tool for marketers seeking to maximize SEO efforts effectively.