9 unique website color schemes from popular brands

Famous brands like McDonald's, Apple, UPS, Starbucks, and The Home Depot strategically use color schemes to convey brand identity and influence consumer perception. McDonald's employs the "ketchup and mustard" theory, using red and yellow to evoke excitement and optimism, though it recently reversed their prominence in the visual hierarchy for a modern look. Apple uses a minimalist palette of silver, gray, and white to emphasize luxury and product quality, with subtle accents to highlight innovation. UPS, synonymous with brown, uses gold online for visibility while maintaining brown's physical presence to signify trust and professionalism. Starbucks utilizes a monochromatic green scheme to reflect its Pacific Northwest roots and promote freshness and vitality, assigning distinct roles to shades of green to avoid monotony. The Home Depot relies solely on its iconic "big orange" for energy and visibility, reflecting its origins as a novel DIY retail concept. Each brand's color strategy is thoughtfully designed to reinforce its unique market positioning and resonate with consumers.