8 stellar examples of testimonials on a website

Testimonials are crucial for building consumer trust and can significantly enhance website performance by boosting conversion rates and revenue per visitor. To gather testimonials, businesses can reach out to satisfied customers via email, social media, or review sites, offering incentives like discounts to encourage feedback. It's important to ensure testimonials are authentic, concise, and well-presented, using clear fonts and ample negative space for readability. Testimonials can be placed in various locations on a website, such as the homepage, product pages, or a dedicated testimonial page, to maximize their impact on potential customers and support brand credibility.