5 essential requirements for a next-gen CMS

A Content Management System (CMS) is essential for managing website content without technical skills, but the increasing complexity of available platforms can frustrate marketers, particularly when using headless CMSs and Digital Experience Platforms (DXPs). A monolithic DXP, like Adobe Experience Manager, integrates core technologies for omnichannel digital experiences but can limit marketing flexibility and require significant developer support. Headless CMSs offer control and modularity by decoupling front-end and back-end components, yet they also necessitate extensive engineering resources for updates. According to Austin Kueffner from Outliant, modern CMSs should be self-service for marketers, have a powerful front-end, be extensible, support multiple channels, and allow marketers to optimize user interfaces. While both headless CMSs and DXPs provide certain advantages, they often leave marketers reliant on developers, hindering their ability to respond swiftly to market demands and execute campaigns effectively.