15 low-cost retail marketing strategies for small businesses

The evolution of the internet since the 1990s has radically transformed commerce, allowing businesses to sell goods online, thus expanding their market reach beyond physical limitations. Companies like eBay and Amazon have pioneered this shift, enabling even small businesses to sell to a global audience. With the growing need for brick-and-mortar retailers to establish an online presence, the competitive nature of ecommerce necessitates effective marketing and branding strategies. The text offers various marketing ideas for small businesses to enhance their online revenue, such as creating an ecommerce website, recovering abandoned carts, selling gift cards, and setting up pre-order systems. It also emphasizes the importance of content marketing through platforms like YouTube, podcasts, and blogs to attract and engage customers. By utilizing these strategies, retailers can improve customer acquisition and retention while concurrently building a recognizable brand in the digital marketplace.