13 best website analytics tools to track performance

Website analytics tools are essential for making informed design and content decisions by providing insights into site performance through traffic data comparison or user experience tracking. Selecting the right tool is challenging due to the variety of options, each excelling in different areas, thus requiring a clear understanding of their distinct features. These tools gather metrics such as clicks and traffic sources to optimize web design, increase conversions, and refine customer journeys, often integrating smoothly with platforms like Webflow. Key features to consider in analytics tools include intuitive dashboards, real-time reporting, competitor data, heatmaps, and actionable insights for improving conversions and SEO. Popular tools like Webflow Analyze, Google Analytics, Ahrefs, Hotjar, and Amplitude offer diverse functionalities catering to different needs, from seamless integration and real-time data sharing to comprehensive competitor analysis and session tracking.