Tailor Fraud Prevention to Customer Journeys in Mobile Identity

Fraud prevention in mobile identity requires mapping various types of fraud to specific stages of the customer journey, utilizing phone intelligence to enhance communication security and effectiveness. Global data breach costs and cybercrime are escalating, with projections reaching $10.5 trillion annually by 2025, as fraudsters increasingly employ tactics like phishing, impersonation, synthetic identities, and account takeover. Phone intelligence, leveraging real-time signals from carriers and KYC datasets, can detect fraudulent activities by revealing information about a number’s validity, SIM swap history, and subscriber match. The Identity Insights API allows for streamlined checks to identify fraud types and take appropriate security measures without causing unnecessary customer friction. The approach emphasizes the importance of balancing security, customer experience, and cost by prioritizing relevant checks at each stage of the customer journey, aiming to protect against fraud while maintaining user-friendly interactions.

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