This framework helps conversation design teams prioritize projects by defining their strategy, focusing on wildly important goals, acting on lead measures, creating a compelling scoreboard, and establishing a cadence of accountability. By assessing the cost of time and prioritizing requests that align with business outcomes, teams can make informed decisions about which projects to take on and how to allocate resources effectively. By implementing this framework, conversation design teams can ensure they are working towards their goals and delivering value to the organization, while also protecting their time and maintaining a sustainable workload. The framework emphasizes the importance of measuring success through lag and lead measures, tracking critical activities, and keeping a scoreboard that showcases progress and impact, ultimately driving accountability and motivation within the team.