A product manager needs to push their team to roll out features that can and will break the existing bot, as this is the only way to keep the team creative and the customers delighted. By doing so, teams learn from what breaks and what works, leading to a far better end experience. Good product managers also communicate wins to the larger team, spreading the word widely about quick wins across teams. To visualize the conversational AI journey, product managers should create a timeline that maps out capabilities or experiences within the assistant, using frameworks such as Brian's horizons framework to plot out informational, transactional, and conversational horizons. By doing so, everyone on the team is aligned with the user goal in mind, making it easy for teams to make decisions about new requests. Ultimately, product managers should think of conversational AI experiences as products rather than just features, pushing the boundaries of experiences and carrying out their role efficiently.