Personalization strategies that power ecommerce growth

The text discusses the importance of personalization in business, its two core types - architectural and content personalization, common mistakes to avoid, and how Next.js and Vercel provide tools for implementing personalization effectively. It highlights the benefits of personalization, including increased revenue, improved user experience, and reduced costs. The article also provides guidance on how to implement personalization incrementally with the right tools, without sacrificing performance or creating inconsistencies. Additionally, it mentions that personalization is crucial for ecommerce brands, as 65% of consumers expect brands to adapt to their individual needs and expectations, and teams that implement successful personalization are 48% more likely to exceed their revenue goals.