The conference platform and visuals for Vercel Ship 2025 were designed using ferrofluid-inspired 3D visuals and generative AI workflows. The design team used tools like Flux, Google Veo 2, Runway, and Ideogram to generate over 15,000 images and videos during the exploration phase. A modular component system was implemented to simplify the stack, allowing teams to move independently. Incremental Static Regeneration (ISR) and Partial Prerendering (PPR) were used to improve speed and performance. The Payload admin panel lives on the same domain as the Vercel platform, making debugging and logging more streamlined. A library of reusable, themeable components was built using shadcn, Geist, and cva to support multiple events each year. The site's design was influenced by the need for a fast, fluid, and collaborative experience, with a focus on simplifying the stack and improving rendering strategies and caching.