Company
Date Published
Author
Alice Alexandra Moore, Jueun Grace Yun, Yasmin Pessoa, Elijah Cobb
Word count
1887
Language
English
Hacker News points
1

Summary

We designed the Vercel virtual product tour to address several challenges in our marketing funnel. The interactive experience aims to excite users about Vercel's offerings and familiarize them with the platform, while providing insight into behind-the-scenes product magic and highlighting paid features. The design unfolds as an interactive slideshow that allows users to take their time on each slide while maintaining a sense of progress. A dynamic tooltip focuses the user on the most relevant information in each slide, offering more interaction than a static button. The mobile experience is emulated as cards that users can easily tap through, and accessibility was considered from the outset, with features such as keyboard navigation and a "Get Started" button to ensure usability for all users. The tour is built using Next.js and Vercel deployments, which enable the transformation of everyday digital interfaces into impactful experiences.