Magento performance optimization–Actionable tips and strategies
Blog post from Upsun
In the fast-paced world of ecommerce, optimizing the performance of your Magento store is crucial for maintaining competitive advantage and enhancing user experience, conversions, and SEO. The blog emphasizes the importance of addressing site speed, as delays can significantly impact customer retention and conversion rates. It outlines various strategies for improving Magento store performance, including prioritizing First Meaningful Paint (FMP), optimizing code, search functionality, and Time-to-First-Byte (TTFB), leveraging Elasticsearch, enabling GZip compression, and minifying CSS, JS, and HTML. Additionally, it highlights the benefits of image optimization, advanced JS bundling, auditing third-party extensions, and using flat catalogs and CDNs to enhance speed. Other recommendations include regularly clearing database logs, setting expiration headers, utilizing Varnish and Redis caches, operating in production mode, upgrading to the latest Magento version, and implementing Progressive Web Apps (PWAs) for a mobile app-like experience. Engaging a Magento partner agency with server optimization expertise can further ensure tailored and effective performance improvements.