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Call Center API Integration: Calls, Contacts, Recordings, and Real-Time Voice Activity Across Platforms

Blog post from Unified.to

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Call Center API integration is designed to streamline the management and access of voice communication data across different platforms, addressing challenges such as inconsistent data schemas and provider-specific rules. This integration allows applications to interact with voice-call data, including calls, contacts, comments, and recordings, without maintaining separate integrations for each provider. While the API focuses solely on voice communication, it complements other systems like CRM and Ticketing by enabling applications to handle call data separately from these platforms. The API ensures real-time access by routing requests directly to underlying platforms, though real-time event delivery can vary by provider, with recordings often serving as the primary update signal. Additionally, the API adheres to a zero-storage design, minimizing data exposure and requiring applications to manage their own data persistence and compliance. By offering a standardized interface across platforms like 8x8, Aircall, and RingCentral, Unified's Call Center API simplifies the complexities of voice communication data management in call centers.