Build Cross-Platform Campaign Controls (Status, Budgets, Flight Dates) with Unified Advertising API
Blog post from Unified.to
Unified's Advertising API offers a streamlined solution for managing cross-platform advertising campaigns by providing a unified interface that overcomes the inconsistencies typically encountered when working directly with multiple providers like Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, and DV360. This API allows users to perform actions such as pausing or resuming campaigns, adjusting budgets, and updating flight dates with a consistent approach across different platforms, avoiding the need for managing separate code paths for each provider. The API operates with real-time, pass-through requests without data storage, ensuring that campaign information remains current without the complexity of separate OAuth implementations or retry pipelines. Unified's approach reduces engineering maintenance, provides predictable infrastructure costs, and enhances UI consistency by normalizing campaign objects and eliminating the need for per-provider mapping logic. With explicit provider capability handling, the API facilitates production-safe error management and ensures reliable campaign control operations, making it easier to implement scalable and efficient advertising solutions.