In-app messaging is a communication tool that uses relevant messages to interact with users actively using an application, enhancing the user experience and driving customer engagement and conversions. Unlike push notifications, in-app messaging targets users who have your app open and are actively using it, providing contextual power and personalization. It can be used for various purposes such as promoting new features, offering discounts, guiding users through onboarding processes, and even helping with retention. With its unique advantages of perfect timing, personalization, and brand control, in-app messaging is an effective marketing channel that doesn't require opt-in permission, unlike push notifications. By leveraging in-app messaging, businesses can drive better engagement, improve user satisfaction, and create relationships with their users.