Twilio Frontline – connecting sales and relationship managers to clients – is now Generally Available

Twilio has announced that its Frontline app, designed for sales and relationship managers, is now Generally Available. The app provides a programmable mobile-first solution for personalized client engagement over channels like SMS, MMS, WhatsApp, voice, and chat while maintaining security and compliance. New features include native voice calling, HIPAA eligibility, and a web interface. Businesses across various verticals such as retail, healthcare, and financial services use Frontline to build differentiated customer engagement experiences. The app is built on Twilio's Conversations API and provides flexibility for customizing message routing logic, integrating with CRMs, and pulling in custom contact display fields. With the launch of Frontline, Twilio aims to bridge the gap between businesses and customers in the digital-first era, enabling seamless and connected digital experiences for service, marketing, and sales teams.