Today, Twilio is launching a brand refresh and new campaign called "Be a Builder," which aims to strengthen its connection with customers and better navigate the opportunities ahead. The brand refresh is backed by extensive research that includes discussions with customers and focus groups to understand what they care about and align it with Twilio's own values. The brand evolution celebrates all the builders who are creating meaningful experiences, including developers, entrepreneurs, creators, and anyone shaping moments, businesses, and customer engagement. Twilio's new brand strategy is about reconnecting with its roots and expanding to embrace a builder mindset that provides freedom to create without constraints and fosters a community built around shared values. The company aims to inspire builders to create experiences that are amazing, recognizing the value of human ingenuity and connection in a world where AI is automating tasks at an unprecedented rate.