Text-based customer service: 10 benefits and best practices

Ten benefits of text-based customer service include saving money, aligning with customers' preferences, freeing up top representatives, building brand trust, and more. Additionally, best practices for text-based customer support include personalizing messages, enabling two-way texting, keeping other channels open, gathering customer feedback, making the offering known on other channels, and choosing the right SMS partner. By implementing these strategies, businesses can deliver better experiences and create success stories through text-based customer service.