As a marketer, implementing an effective SMS marketing program can help increase engagement with customers and drive long-term success. To get started, it's essential to conceptualize your strategy, build a mini business case to determine the value you can drive, draft key criteria for success, secure internal stakeholder support, select a provider, technical implement the solution, build and launch a comprehensive strategy, and maximize your return on investment by personalizing messages and measuring results. With SMS marketing providing a 98% open rate and a 45% response rate, it's time to begin your journey into SMS marketing campaigns today.