Ringing in the holidays with 68 billion messages and emails

Our customers have broken records during Cyber Week 2023 with over 4 billion messages and 64 billion emails sent. This highlights the importance of personalization in customer engagement, as 66% of consumers say they will quit a brand if their experience isn’t personalized. To engage at scale, businesses must innovate across multiple channels for meaningful consumer interaction. Trends from Cyber Week include early sales starting before October and lasting until January, increasing demand on messaging channels such as WhatsApp and Google Business Messaging, building trust with consumers to increase engagement, and the importance of data-driven deliverability. Twilio's Traffic Optimization Engine ensures reliable communication by handling volume and scale across different networks and use cases. By focusing on personalization, innovation, and reliability, businesses can create a trusted environment for engaging with customers throughout the year.

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