Here is a 1-paragraph summary of the text: The holiday season brings significant spending opportunities for businesses, with US consumers reaching $936.3 billion in holiday spending in 2022. By tapping into this shopping spree through holiday SMS marketing, businesses can boost revenue, brand awareness, and customer loyalty. With high open rates, direct and personalized communication, and real-time updates, SMS marketing offers unique benefits that can drive engagement and conversion rates. To make the most of holiday SMS marketing, businesses should build targeted subscriber lists, craft creative content, time messages strategically, personalize content, track performance, and choose reliable SMS providers, with Twilio Messaging being a powerful platform for scalable solutions and advanced messaging capabilities.