Twilio is partnering with OpenAI to introduce an AI personalization engine powered by Twilio Segment, allowing companies to leverage customer data and bring it into interactions built on top of OpenAI. The potential impact of AI in the US could increase GDP by 21%, and McKinsey revealed that generative AI could add trillions of dollars in value to the global economy. AI-driven chatbots offer a level of assistance and problem-solving that was previously unimaginable, enabling accurate, efficient, and tailored responses. With OpenAI, Twilio aims to bridge the brand-consumer perception gap and drive down the cost of intelligence while increasing personalization. The fusion of AI and customer profiling allows businesses to anticipate needs, enhance decision-making, and deliver unparalleled value, promising sweeping benefits for both businesses and consumers.