A human brain processes images in about 13 milliseconds, which is faster than reading a short sentence or even blinking an eye. To keep customers engaged with marketing materials, using GIFs can be a straightforward way to capture attention and showcase brand personality. A GIF is an image file that can store multiple pictures and generate animations, often used for communicating emotions in a limited number of characters. In business-to-consumer marketing, GIFs are beneficial as they allow for personalized customer experiences and can be easily shared via text messaging platforms like iOS and Android. To send GIFs through text messaging, businesses can use messaging software or APIs like Twilio's Programmable Messaging API, which offers a no-code solution with drag-and-drop interfaces to select and send GIFs without configuring an MMS solution. When using GIFs in marketing texts, it's essential to choose media that aligns with the brand and audience demographics, as incorrect choices can confuse customers, while correct ones can drive engagement.