Automated text messaging offers businesses a convenient way to engage with customers, increase loyalty, and boost sales. By setting up automated texts, companies can scale their marketing efforts with ease, leveraging solutions like Twilio MessagingX. To send automated texts, five steps are outlined: creating a sign-up form for customers to consent to receive messages, organizing the list based on demographics or preferences, writing a clear and concise message, choosing an API such as Twilio's Programmable Messaging API, and scheduling and sending the messages. With best practices like offering incentives, segmenting lists, and personalizing messages, businesses can maximize the effectiveness of automated text messaging in their customer communication strategies.