The text discusses the benefits of learning C programming, including its simplicity and portability, making it an excellent language for understanding fundamental computing concepts and building high-performance applications. C is also a great tool for transitioning to other languages, such as Java and C#, and is in-demand in the job market. The resources available to learn C programming are abundant and easy to find, with many free and open-source tools available for all modern operating systems. With its wide range of applications, including databases, operating systems, compilers, video games, financial systems, robotics, device drivers, and mobile applications, learning C can be a valuable skill for programmers. Additionally, the text highlights how C is used in various industries, such as finance and IoT, where high performance and efficiency are required.