Here is a summary of the article in one paragraph: Choosing the right content calendar tool can be overwhelming, especially when considering omnichannel marketing needs. A content calendar provides structure for grand marketing ideas, ensuring everyone is on the same page and working towards common goals. The ideal tool should offer easy-to-use drag-and-drop features, integrations with multiple channels, multichannel functionality, automation capabilities, customization options, collaboration tools, and different views to manage campaigns. To find the best fit, marketers should consider their specific needs, team size, and workflow complexity, as well as factors like leadership buy-in, team alignment, and content calendar playbooks. Ultimately, a top-notch distribution system like Twilio SendGrid is essential for delivering high-quality content to the right audience at the right time.