Postscript's mission is to make SMS the #1 revenue channel for ecommerce merchants, focusing on customer-centricity and strategy, team, and product. To achieve this, they've relied on Twilio's Messaging APIs to support scalability, deliverability, and evolving needs of customers. Postscript has architected their platform with high throughput and deliverability in mind, utilizing Twilio's Sender Type Market Throughput product to manage global traffic independently by country. They prioritize trust and compliance, emphasizing empathy-driven approaches to SMS communication, leveraging data for targeted, personalized messaging. The company prepares for Black Friday & Cyber Monday by analyzing sending patterns, focusing on network security, and monitoring traffic. Postscript tracks key metrics such as latency, throughput, deliverability, engagement, and attribution to measure long-term customer value. To scale their platform, they plan to deepen conversational interactions, increase personalization through first-party data in the text thread, drive conversion with Text-To-Buy, and grow messaging scale capabilities over the next year.