Branded Calling is a product designed to reshape and elevate communication experiences by adding a display name to outbound calls, showcasing a brand every time it reaches out. This product aims to increase brand visibility, foster trust, and provide customization options for different campaigns or initiatives. The public beta launch offers users the ability to create branded calling trust products within Trust Hub that configure Twilio phone numbers with display names. With its user-friendly interface and seamless integration, Branded Calling enables businesses to establish a stronger connection with their audience.