Shopify's Kit: The AI Bot Helping You Run Marketing From The Palm of Your Hand` Kit is a tool that empowers small business owners to run successful social media marketing campaigns, all via text messages. It was created by Michael Perry in 2013 after he had an "epiphany" about how easy it would be for people to manage their social media marketing if they could simply reply to three questions via text. Kit uses natural language processing and algorithms to prompt users with yes or no questions, allowing it to create and post ads on behalf of the user. The tool has been acquired by Shopify and is now used by over 500,000 merchants worldwide. Kit's success lies in its ability to understand human responses to its messages, using techniques such as sentiment analysis to inform its actions. By automating marketing tasks, Kit allows business owners to focus on nurturing their relationships with customers, a key aspect of building brand loyalty and driving sales. The tool is designed to be highly scalable, with the ability to handle millions of messages per day, and has been praised for its ease of use and effectiveness in boosting marketing efforts.