Cell-Ed is an organization that uses SMS-based learning to educate people with limited access to technology, such as basic mobile phones, on essential skills like reading and writing in English. The program, powered by Twilio, allows learners like Lucia to receive personalized coaching and support through phone calls and text messages, enabling them to learn at their own pace from anywhere. By bridging the digital divide and providing a relevant and practical learning experience, Cell-Ed has achieved a high completion rate of 75%, compared to traditional classroom-based curriculums, which often struggle with diverse learner backgrounds. The organization's approach prioritizes individual focus, asynchronous learning, and constant encouragement, making literacy education accessible to those who need it most.