Intercom's customer messaging platform helps businesses respond to website visitor inquiries intelligently by providing data-driven insights and using Twilio Messaging for scalable, personal prospective customer outreach. This enables businesses to improve lead collection, connect with 43% of site visitors, and boost closed conversation loop completion rates. Intercom empowers businesses to answer leads quickly via web chat or email, or receive notifications via SMS, while also providing contextual support in situations where context matters. The platform's straightforward philosophy drives its Acquire product, which seamlessly adopts various channels for lead conversion, including web chat, email, and SMS. By using React JS and Twilio, Intercom can iterate, scale, and adapt quickly to meet the needs of businesses with global customer bases.