FrontRush Doubles SMS Traffic Enabling Two Way SMS by leveraging Twilio's text messaging service to enable two-way communication between coaches, players, and recruiters through its app. The company saw significant growth in SMS traffic after implementing this feature, doubling their average monthly messages from hundreds of thousands to millions. This allows for more efficient communication of time-sensitive information such as bus schedules and game day changes, keeping players informed and up-to-date. Additionally, FrontRush offers opt-in SMS updates for alumni and fans, enabling them to stay connected with coaches and receive real-time updates on games. By utilizing Twilio's reliable text messaging service, FrontRush is well-positioned to meet the evolving needs of colleges, universities, and high schools in the sports landscape.