Vita Coco Connects Maroon 5 With Fans Using Twilio MMS

Twilio and CRMText partnered with Vita Coco to help them connect with Maroon 5 fans through a selfie campaign, which was launched in time for the band's tour. The partnership utilized Twilio's MMS feature to enable rapid response and scaling of the campaign, allowing Vita Coco to reach millions of fans across the US and increase sales at participating retailers. With CRMText's help, Vita Coco was able to quickly provision a shortcode that could scale to meet demand, making it possible for them to execute their campaign in a short amount of time. The campaign was successful, with fans engaging with the call-to-action, driving sales and providing a notable lift in sales for Vita Coco.