SaaS pricing impacts everything from the types of customers you attract to your company's total valuation. Getting it right can make pricing a powerful growth lever that drives revenue, enhances customer retention, and strengthens market position. SaaS companies often treat pricing as an ongoing exercise, experimenting with different models based on customer behavior, competitive insights, and market trends. There are various pricing options, including tiered pricing, per-user pricing, usage-based pricing, feature-based pricing, and freemium models. Each model has its strengths and weaknesses, and the best approach depends on a company's specific needs and goals. Successful SaaS companies like Klaviyo, Slack, Asana, Intercom, ServiceTitan, CrowdStrike, BILL, Baremetrics, Wynter, and Togai offer insights into effective pricing strategies that can be applied to various businesses. To get the right pricing strategy, it's essential to experiment with different models, understand customer behavior, and refine your approach over time.