Aspect-based sentiment analysis is a sophisticated technique that categorizes data by feature (aspect) and identifies the attributable opinion (sentiment), automating tedious tasks, working in real-time, scaling easily, and providing an unbiased customer-centric experience. It differs from traditional sentiment analysis, which only classifies sentiments as positive, negative, or neutral. Aspect-based sentiment analysis allows users to link sentiments and aspects, extracting opinions about specific features or attributes of a product or service. This technique is valuable in areas such as customer feedback, market research, and understanding customer experiences, enabling businesses to gain insights, automate tedious sorting and analysis, and create better customer experiences. With Symbl.ai's APIs, developers can integrate aspect-based sentiment analysis into voice and video applications, providing real-time analysis of sentiments, speaker data, and other conversational metrics.